Redefining the Performance Midsole
The traditional foam midsole has hit a ceiling. For decades, footwear has relied on uniform materials that offer a "best-fit" compromise for everyone, but a per

By leveraging exclusive HP Multi Jet Fusion (MJF) technology and our proprietary TPA material, we aren’t just manufacturing footwear components: we are engineering an individual athletic advantage.
Pure Energy: the lattice revolution
Our specialized lattice structures create a unique, high-response bouncy sensation that feels like stepping on pure energy. It’s an addictive, spring-like propulsion that transforms every stride into a launchpad. This isn't just cushioning: it’s a vibrant, tactile experience that balances cloud-like softness with a dynamic snap-back.
- Superior Energy Return: We’ve achieved up to 88% energy return, providing a level of propulsion that traditional materials simply cannot match.
- Lightweight Comfort: A Size 9 midsole weighs in at sub-100g, achieving an optimal mass-to-stiffness ratio.
- Targeted Cushioning: With a G-Max as low as 5.5G, we offer a unique "feel" that dramatically reduces impact stress while maintaining that lively, energetic pop.
- Optimized Travel: Our geometry allows for compression up to 60% of stack height, maximizing the transition from initial impact to explosive toe-off.
Run Faster, For Longer
Performance shouldn't be fragile. A common critique of high-end athletic gear is its short lifespan. We’ve tackled this head-on through rigorous R&D, ensuring our midsoles can reach 400 miles without a hint of performance degradation. But we didn't stop at the mechanics. Our latest breakthroughs have unlocked:
- Color & White Printing: High-performance no longer means a "utility" aesthetic.
- Enhanced Durability: Increased material longevity that expands both the design possibilities and the product's functional life.
The SomethingAdded Edge
Our core product represents the intersection of additive manufacturing and human potential. By combining HP’s MJF precision with our exclusive TPA material, we provide exceptional support and a personalized experience that is literally molded to the way you move.
The next generation of footwear isn't just coming. It’s being printed.
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