The innovating force fueling energy to the footwear industry
We are the go-to partner for constant innovation, pushing the boundaries of design, engineering and manufacturing. From ideation to scalable local production, we provide the technical edge that empowers brands to accelerate innovation and make local on-demand production a reality.
We aren't just part of the footwear market: we are the engine driving its transformation.
Transform sport performance through end-to-end additive solutions
Leveraging additive technologies, our products deliver unique, scientifically-backed properties engineered to meet the demands of world-class athletes. By offering a best-in-class design and manufacturing platform with tailor-made services, we go beyond traditional production to unlock the next generation of footwear performance.
How we got here and where we're going
SomethingAdded didn't appear overnight. It's the result of years spent obsessing over a single problem: how to make footwear better through technology that actually works. Every milestone below is a step towards reshaping the industry.
2019
Industrial demonstrator opens in Barcelona
2021
Creation of the HP Footwear team
2023
3D printed shoe launched in partnership with Decathlon AddLab x HP x Lonati
2023
Launch of
Brooks Exhilarate-BL shoe
2024
Decathlon PULSE Investment & SomethingAdded Founding
Meet the crew
The people behind the innovation.
A collective of additive talents combining cutting-edge expertise in footwear and additive manufacturing. Engineers, designers and entrepreneurs — daring to break the mold and challenge the status quo.
A versatile leader with 25 years experience in footwear, Don drives revolutionary change in the industry.
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With over 10 years leading global and local supply chain, procurement, and manufacturing projects, Romain thrives at the backend of innovation.
With 15+ years in the sportswear industry at Nike and Columbia, Ian grounds his work in real-world athlete insight to create products that serve both performance and community.
Earl drives creative direction at SomethingAdded. With 10+ years of computational design background at Nike he is the best person for the job.
Geoff masters HP’s 3D printing like no one else. With 28 years at HP in hardware, software, and materials engineering, he turns complex tech into seamless reality, making everything work flawlessly.
With 8 years as additive manufacturing lead, Maxime has built 3D prototyping labs worldwide and managed production across diverse hardware platforms.
Rémi bridges the gap between vision and design by leveraging algorithmic workflows and advanced engineering simulations.
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By applying advanced AI to our factory’s data, Julia unlocks its full potential to turn it into a smart & optimized production powerhouse.
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A decade of industrial leadership, mostly within additive manufacturing environments. Fran drives our operational excellence, managing high-performance teams to master this technology at scale.
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Raul is taking care of HP 3D printers since 2018 as an industrial engineer, partly because he loves additive manufacturing, partly because he is chasing the perfect marathon shoe.
What we stand for
Four values. One mission. Adding something unique to performance footwear.
Something is happening
Born from the need for agile and personal solutions, we are redefining the future of footwear. Customized. On-demand. Local.
Collaboration is in our DNA
We embark on this journey everyone daring enough to add something new to footwear.
No boundaries
We exist to do something difficult. We are a revolutionary force disrupting the footwear industry. We deliver what is unique and unseen yet.
Innovation in any form and shape
We bring solutions to life that don't yet exist. We embrace complexity to move the industry forward. We are always unfolding.
Our ecosystem
An extensive network of partners bringing additive manufacturing to the mainstream and pushing innovation forward.
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Find us
Ready to build
Let's build something that changes the game
